The Strategic Process: Mentor the identification process to establish key strategic initiatives and developing campaigns that support the former, including Pre / Post Testing; identifying Brand metrics and measurement strategies. Help identify / develop Brand Engagement Properties; define their objectives and measurement parameters

The Designing Process: Mentor on how to flesh out the Program design the basic model on which it should be executed. Mentor (if necessary) the Clients strategic marketing partners / agencies to make these proposals ready for Board-level presentation by senior management.